Employee experience: how do you create a human experience?

Applying the same principles of user experience to the various employees within a company, the concept ofemployee experience refers to all the experiential paths taken by a member of a company throughout his or her career within the structure. Like UX (user experience), employee experience is defined under the aegis of EX (employee experience). The emergence of this concept is not insignificant, and testifies to a profound paradigm shift in the corporate environment, in the conception of the role of different employees and their proactive integration in the various design and operational processes. 

EX: the principle of Enterprise 2.0

EX stems directly from the successful processes and results of applying the UX design method within the company. After the dazzling success of the various applications of this design thinking and innovative design approach, essentially based on the study of the user experience in its approach to a product or service, new applications have emerged within the company itself and its various collaborators. Representative of this new conception of the human being within the company, the EX approach can be summed up in Richard Bronson's famous phrase: "If you take care of your employees, they'll take care of your company". While the product is no longer conceived in terms of its utility, but rather in terms of its interaction with the user, the EX enterprise approach sees the employee as a player involved in the construction of the company's competitive strategies, and an essential vehicle for the positive identity of the company in the eyes of its customers. 

Putting people at the heart of competitiveness

At a time of digital transformation of the company, its operations and its design tools, EX brings principles essentially centered on the human to provide better solutions to the various social challenges facing companies today. Placing the human at the heart of the company and its operations is akin to putting the customer and his experience at the heart of the design processes for digital products and services promoted by the UX approach. Alongside the user experience, the employee experience is an essential element ofexperience design, an advanced design approach and the future of experiential marketing methods. "Humanity is now the killer app", as Altimeter marketing expert Brian Solis famously put it, defining this new focus on people as a profound paradigm shift in the corporate world.