Agence UI design : Ergonomics and graphic identity

What is the purpose of a UI Agency?

In web design, UI design concerns the stage of designing the graphic universe in which the user will evolve. Indissociable from UX design, since the quality of the user experience is crucial, UI design involves reconciling the interface's ergonomics and functionality with the graphic identity that will distinguish your brand. User interface design encompasses parameters specific to your brand: logo, typography, fonts and icons in line with your graphic charter. The challenge is to project a positive image of your company, consistent with your brand identity, while making the interface easy to use for your users and meeting specific conversion, lead generation or contact objectives. The layout and hierarchy of navigation buttons and action buttons is one of the many concerns of both UI and UX agencies. The UI agency ensures the design and implementation of efficient, intuitive and aesthetically appealing user interfaces.

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What is the difference between UI design and UX design?

UX design

UX design focuses on users' needs and expectations, with the aim of defining the information hierarchy, page structure and interface functionalities.

UI design

During the UI design stage, the mock-ups of your web product are designed, with the objective ofapplying your graphic identity to your interfaces and meeting accessibility issues.

UX / UI design

In the design thinking approach advocated by the UI agency Le Backyard, these two design stages function in an interdependent way: UX issues remain at the heart of UI design, whose challenge is to reconcile graphic constraints and ergonomic objectives. The site's graphics must also serve the user experience, ensuring clarity, visibility and fluidity of navigation.

What does UI design bring you?

Through its expertise in UI design and its tightly collaborative approach between UI and UX teams, The Backyard UI agency ensures that your brand identity is recognizable while optimizing the accessibility of your interfaces, while making the experience memorable for the end user. With UI design, your users will see a finished product, not a prototype. Ux design and Ui design work together to allow a global approach of your ecosystem. It is also with the UI design that your adaptability constraints to all media are defined. This crucial stage of web design ensures a responsive site, usable with the same intuitiveness and fluidity on computer, tablet and smartphone.

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UI design agency Le Backyard : a proven methodology

The UI design agency Le Backyard adapts its methodologies to the specific challenges of each project, to provide you with tailor-made digital products. In order to design the best user experience, our design methods include compliance with the accessibility criteria defined by the World Wide Web Consortium, the construction of a prototype with your brand identity that can be tested and validated by your end-users, a global design system process, and the implementation of micro-interactions on your interfaces. These optimize the user experience by guiding them and confirming that their actions have been taken into account.
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UI design agency : Reconciling ergonomics and graphic identity ?

What is the purpose of a UI Agency?

What is the difference between UI design and UX design?

UX design

UI design

UX / UI design

What does UI design bring you?

UI design agency Le Backyard : a proven methodology

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