The creation and redesign of websites requires a wide range of skills, all of which must be mobilized successively and interdependently to create a comprehensive web design approach. Our UX agency pursues several objectives:
The establishment of an aesthetic : graphic coherence, visual balance, hierarchical information
Improving the user experience
Adherence to the brand through theapplication of the graphic identity
The reinforcement of the ergonomics thanks to the graphics
Responding to accessibility issues
The creation of added value for the company or the product
The transmission of a message (sales argument, information, storytelling)
The Le Backyard web design agency listens to your organization's needs and short- and medium-term ambitions, in order to design a tailor-made web product: showcase site, e-commerce site, intranet, business tool or mobile application.
Web design is based on aesthetic and functional elements, which pursue the same objectives of optimizing the user experience and responding effectively to a need. The functional issues of web design include theorientation of the navigation (adapted to the audience and the objectives of the site), the simplification of user interactions, the optimization of animation techniques, the optimization of the site structure with a double goal of UX and SEO. The graphic challenges include the coherence of the text content (content and form) with the identity of your brand, the respect of the graphic charter defined by your company in the choice of fonts, colors and icons, the clarity of the layout and the highlighting of the action or navigation buttons. The graphic and functional issues converge towards the same objective of user centered design: UX design and UI design together meet the needs of the user and optimize his experience.
Because the various design and development phases of a website converge towards the same goal, Le Backyard applies a working methodology based on design thinking: web design is seen as a multi-disciplinary collaboration, aimed at efficiency, user satisfaction and a precise response to the objectives defined by and with the customer. Design thinking involves regular back-and-forth between the UX and UI teams, but is also and above all based on a "test and learn" principle: end-user feedback is taken into account to validate each web design phase. Because the best innovations are born of co-creativity, the Le Backyard web design agency offers you a genuine and close collaboration for the creation of your sites and applications.
Contact us, and let's talk together about your project, your short-term expectations and your long-term needs. Le Backyard is your partner for the long term.
Contact us, and let's talk together about your project and its challenges!
Let's have a coffee and talk about your goals