Le Backyard , a UX agency in Nantes, puts its expertise in user experience at the service of the creation and redesign of your applications and websites.
With our dual expertise in UI and UX design, we reconcile ergonomics and graphic identity to make your interfaces a differentiating factor for your brand. Whether you're creating a website, application or business software, or redesigning all or part of your digital products, theUI design phase enables us to apply your identity to your interfaces, defining their accessibility and adaptation to all screens. Upstream, however, the essential UX design work carried out in co-design is first and foremost concerned with the hierarchical organization of information and page structure, in a 100% user-oriented approach.
Accessibility and usability anomalies degrade the user experience. They are thus responsible for the majority of abandonments on retail sites, as well as high bounce rates on showcase sites dedicated to lead generation. Through its website creation and redesign services, your UX agency in Nantes guarantees you an attractive website for your prospects and customers, with an optimal conversion rate whatever your objectives (sales or contact).
When it comes to work tools, overly complex paths, difficulties in handling and ergonomic shortcomings are detrimental to the productivity of your teams and the fluidity of your processes. Your UX agency in Nantes works in co-design with you to create or redesign high-performance digital products that are fully aligned with your business needs.
Working with a UX agency allows you to benefit from user-oriented sites and applications, whose functionalities will therefore be optimally exploited. Our UX designers provide you with a global, expert view to design an ideal user experience that meets the objectives of the beneficiaries of your site or business tool.
At our UX agency in Paris and our UX agency in Nantes and Lille, Le Backyard offers you a unique, tailor-made UX methodology, adapted to the specific challenges of your project. Our UX processes mobilize cutting-edge technical tools and proven methods, including :
Understanding your objectives, your challenges and their context is essential for our UX experts. Co-design is the agency's preferred method, with workshops based on persona creation, functional sorting and live sketching.
Upstream of a redesign project, an ergonomic and functional audit identifies areas of non-compliance with accessibility and usability standards. The Analytics audit will identify the cohorts of users failing to use the interface.
Our UX designers work with you to co-design functional mock-ups that will then facilitate the UI design work.
Le Backyard applies an iterative methodology, which values failure and places the user at the heart of its processes. Thanks to regular testing with the interface's beneficiaries, the backlog is enriched with new needs revealed by feedback.
We work with the most modern and flexible API technologies and services on the market
As a UX agency in Nantes with expertise in the creation of digital products (websites, mobile apps and business tools), Le Backyard finds innovative answers to your problems thanks to a user-centered approach. Like many national and international start-ups and groups, share your most ambitious projects with us and benefit from our global UI and UX expertise. Our team will be with you every step of the way, from defining your needs to optimizing your solutions and training your teams. Contact us to discuss your web project and its challenges!
You can also find Le Backyard experts in our UX agency in Lille.