Design thinking: our expertise to boost your performance

Design thinking: An innovative methodology

As an innovative UX web design agency, le Backyard stands out for its agile approach and its ability to offer unique solutions to each business problem. As a method based on a co-creative process, design thinking is naturally at the heart of our development approach. The agency advocates a multi-disciplinary approach, which enables solutions to be reinvented from different perspectives: co-design work boosts the creativity and innovative capacity of our teams. Not only is design thinking useful in the conception phase of your project, but it continues to bear fruit in the development phase, through systematic and regular back-and-forth between UI and UX experts, as well as between our teams and end-users.

Putting the user at the heart of your strategy

Design thinking means always taking the user into account. In a project to create or redesign a work tool, as in the creation of an e-commerce site or a media outlet, the objective is first and foremost to meet a need. That's why Le Backyard puts user experience (UX) at the heart of its concerns: the end-user, whether internal teams in the case of digitizing business processes, or customers in the case of creating a website or service application, is inseparable from collaborative work conceived along the lines of design thinking.

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Design thinking puts co-construction at the heart of your project

To support change in your company and lead it towards greater efficiency and performance, the Le Backyard agency co-constructs with its customers: it's this collaboration that enables us tounderstand more precisely the value creation expected for each of your projects. It's also this innovative way of working that enables us to be so creative, so responsive and so responsive to your needs.

A structured approach to innovation

Design thinking involves a series of clearly defined creative steps, which put the UX back at the heart of every digital project development phase.

The first step is to define your needs, which may involve an audit of your current digital strategy. This is an exploratory phase, questioning user habits to identify avenues for improvement, or to sketch out the outline of a new project.

Ideation is then the co-creative phase in which the agency fully involves you. Co-creation enables us to combine our respective areas of expertise, so as to take into account strategic and operational objectives at a very early stage of the project.

Next comes the prototyping phase, which enables us to specify the project's constraints: an experimental phase that also provides an opportunity to apply the agile principle of "test and learn". User feedback is at the heart of this phase.

User-centered design

By putting the user at the center of the innovation process, design thinking enables the development of digital products with considerable competitive advantages, offering an exceptional user experience and optimal efficiency.

Contact the agency to discuss your project, to benefit from the full investment of our team and to take advantage of long-term support.

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Design thinking: combining expertise to boost performance

Design thinking: An innovative methodology

Putting the user at the heart of your strategy

Design thinking puts co-construction at the heart of your project

A structured approach to innovation

User-centered design

We help our clients become better versions of themselves

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