Le Backyard : UX web agency for user-oriented design and performance

A UX web agency based in the Paris region, Le Backyard creates interfaces that enable your brand to adapt the user journey to its target and conversion objectives. By creating digital products that place the user at the center of their design, our agency imagines answers to your business challenges.

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Why use UX design?

UX design is the process of designing the user experience when interacting with a website or application.

UX design is not a one-size-fits-all formula adaptable to any site

When we talk about user experience design, we're talking about much more than improving a site's ergonomics and making navigation more fluid. UX design only makes sense when it's part of a customized approach. Through its expertise in UX design, the web agency UX Le Backyard web agency's expertise in UX design enables it to design relevant paths based on user objectives. The aim is to set up visual stimuli and prioritize information for users, so as to guide their actions on the site or application towards their objectives. In short, it's a gigantic jigsaw puzzle in which UX expertise, ergonomic rules, cognitive science and brand image are the pieces that fit together in an order that depends on the user targets.

UX design will therefore facilitate access to the various web pages

UX design will therefore facilitate access to the various web pages by responding to the identified objectives: on a website, these may involve, for example, discovering prices or details of services, making contact, registering or downloading.

UX design optimizes team productivity

Used as part of the development or redesign of a work tool,UX design optimizes team productivity by designing a user path that meets business challenges, reduces the risk of errors and makes it easier for the user to get to grips with the system.The user path design process naturally requires these objectives to be defined upstream. The UX Backyard web agency's methodology is therefore based on UX audits, interviews/tests and co-design workshops, at the end of which your challenges and objectives are precisely identified.

Create interfaces adapted to your target

TheUX agency Le Backyard analyzes user needs and business objectives in correlation. The aim is to create or redesign interfaces that enable you to adapt user paths to your target audience. Defining typical users and studying their behavior is therefore the basis of our methodology.

Far beyond graphic considerations, our UX design expertise is aimed at achieving concrete results, in line with a variety of identified strategic objectives, such as overhauling business processes, building customer loyalty, or penetrating new markets.

User research upstream of development enables us to identify market trends and understand consumer or business expectations, with the aim of improving digital products. Our UX web agency's expertise can add real value to your brand, helping you to convert your visitors or build loyalty: we can help you understand your target audience's expectations, redefine your acquisition strategy and increase your conversion rate.

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Le Backyarda UX web agency with a proven methodology

With your UX web agency Le Backyard, you can rely on a team of experts to support you in the sphere of innovation:

Data analysis

To define and build key indicators together, and get an overview of your ecosystem (usage rate, retention rate, bounce rate and conversion rate).

Product management

With a solid framework for each project upstream of its development. We work with you to build the foundations of your UX design project, in particular by mapping your user journey.

Best practices

The expertise of our UX web agency is built on a benchmark methodology, which includes systematic interface testing in real-life conditions. This means that the design of our user paths is tested by use.

Artificial intelligence provides us with mass usage data to support our audits and recommendations. In particular, it supportsUX research, which aims to understand the needs of consumers or users, and to identify potential new uses to which we can respond. During our co-design workshops, our work is also supported by artificial intelligence, which provides us with mass usage data to support our audits and recommendations.

Co-design

Our UX web agency believes that when we combine our customers' vision and experience with our UX expertise, the best results are achieved. That's why we've created a unique methodology to effectively meet the challenges of your projects. At the heart of our method is the co-design phase, during which we compare your needs and objectives with the UX performance of your solution.

Le Backyard : UX web agency for user-oriented design and performance

Why use UX design?

UX design is not a one-size-fits-all formula adaptable to any site

UX design will therefore facilitate access to the various web pages

UX design optimizes team productivity

Create interfaces adapted to your target

Le Backyarda UX web agency with a proven methodology

Ready to get started?

To contact us

Paris

Mexico

Tunis

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