Find out if your users validate your product with UX Research

Use our UX research expertise to understand what your targets want before the development phase.

9.8/10
From €4,000

Blablacar : Understanding the current use of multimodal transport

Selection of a panel of users and non-users in order to integrate the Ouibus group into the booking process of Blablacar users.
Let's talk about your project

Domitys: Understanding seniors' digital habits

Interviews and user tests with senior citizens and residence staff.
Let's talk about your project

Sowee: Identifying the triggers for taking out an energy contract

Selection of a panel of potential future customers to understand the upstream process of switching energy suppliers
Let's talk about your project

Visible results

// Détection des freins à la conversion

x2.3 average conversion rate following our recommendations

// Diminution du coût projet

-20% to -30% of total project costs, by focusing on features with high added value for users

// Une organisation plus efficace

Optimized business processes better adapted to your organization for greater team efficiency

Let's get in touch!

Today, we're seeing a nice increase in conversion on certain pages after the prod launch.

Claire-Nancy N., Product Manager
Fintech

An approach based on your objectives

Defining the approach

We tailor an approach to meet your business challenges, whether it's a field survey, data analysis, quantitative survey...

Drafting the protocol

We draw up the study protocol, including you in each validation phase

Course of the study

It's time to take the plunge and find out what your users really want. (Yes, you can be there)

Recommendations

Our recommendations are prioritized and adapted to your context, whether for a V1 or your product roadmap.

The results of a UX Research approach?

A product roadmap in line with your users' needs
A surgical strike to eradicate your conversion problems
Test your user vision
Building a community of testers
Understand whether you can increase your acquisition budgets
Initiate change management smoothly
Let's get in touch!

UX Research to create digital products

Showcase site and lead generation
E-commerce website
Mobile Application
Web application and business software

The right search method for each objective

Analytics audit

By studying recurring behavioral patterns, we can identify the cohorts of users who fail your product.

User tests

Between 45min and 1h with each tester to gauge their feelings about the product and its added value.

Quantitative survey

This survey provides statistics and helps decision-making on product roadmaps.

Shadowing

Our UX experts spend time alongside your teams to understand their processes and their interactions with other users and the product.

User interviews

User interviews are a great help in understanding first-hand the problems encountered in user journeys.

AB testing

Design new paths and pages to launch the test and compare results

At your service for all your needs

Conversion-centered co-design

Joint workshops to co-design future product pages in line with research findings

Self-care / self-service approach

Enabling users to get the answer to a question, the moment it arises.

Backlog

The backlog is enriched with feedback and new requirements as you evolve.

Web or mobile development

Digitization of services through customized development, in line with the evolution of your business model

Our achievements

BLABLACAR - User guide

Project carried out for BLABLACAR in the transportation industry for a B2C audience.

METROSCOPE - Diagnostic tool (AI)

Project carried out for METROSCOPE in the Energy and Oil industry for a B2B audience.

Coinhouse - Redesign of the transaction path

Project carried out for Coinhouse in the residential industry for a B2C audience.

RailEurope - Business tool redesign

Project carried out for RailEurope in the Transport industry for a B2C audience.

SOWEE | User Experience - Generate leads

Project carried out for SOWEE in the Energy and Oil industry for a B2C audience.

Our experts at your service

Our experts are with you every step of the way

Thomas HUBER

Wilfried BUCHET

Elisabeth ROUSSELIN

+ 20

digital experts

They talk about it better than we do

Francis Tétreault-Dupuis - President & CEO

Design and production of 8 business tools

We're very satisfied with the quality of the work, the responsiveness, and the ability to understand our needs. Le Backyard offers relevant alternatives that greatly enhance our projects.

CYRIL DE METZ - President

Design and implementation of a white label CRM solution

Le Backyard was a force of proposal throughout our collaboration, which allowed us to achieve a final result beyond our expectations.

Corinne L - Co-founder

Design and implementation of a networking application.

Our mobile application benefited from the UX and technical advice of the Backyard team, we are very happy with the result and so are our users!

Claire-Nancy N. - Product Manager

Website creation

Very pleasant to work with the Backyard team, very good advice during the UX co-design phase.

FAQ

How do you know what budget to allocate to the study?

The budget depends on the size of the study. For example, a user test (with 5 testers) costs €4,000 excluding VAT.

Which methodology is best suited to my problem?

It's up to us to advise you according to your context and objectives. Our experts will tell you which methodology is most appropriate and why.

I already have an acquisition strategy in place. What should I do?

If this approach is already bringing you satisfactory results, don't increase your acquisition budget. Otherwise, stop. It's better to have a product well designed for conversion before spending your budget on acquiring traffic.

I already know what my teams need, so why launch a study?

Needs are just as important as the context in which they are to be used, and it's vital to know this in order to design the most appropriate functionalities.

I don't have a site or application yet. Is a study relevant?

Now's the time! The study will enable you to prioritize the features to be designed into your product.

Another question? Contact us