At Le Le Backyard , Marseille's UX agency, we put a team of expert UI/UX designers at the service of your digital project, helping you to create or redesign your sites and applications while optimizing your users' experience.
A pioneer in UX design, the agency Le Backyard agency offers you a design approach based on the analysis of user behavior, and geared towards optimizing the experience of your interface's users. Our experts mobilize all the design methods and tools needed to offer end-users the best possible experience, for the development of e-commerce sites or showcase sites, mobile applications, or business applications used by your teams. The skills of our UX agency in Marseille enable us to go beyond graphic issues alone, to consider or rethink the whole accessibility, practicality and responsiveness of the site, software or mobile application.
Essential to the development of an ergonomic, fluid digital interface, theUX design phase consists of designing the user paths and the hierarchy of information and interactions for target users. In the case of a redesign carried out in co-design with you, this phase can be preceded by a complete UX audit, which reveals any anomalies and outlines avenues for optimization.
At our UX agency in Marseille, we'll work with you to apply or create branding, i.e. the creation of a brand image, to the user paths created through UX design. Ultimately, it's a question of designing all the functionalities that will enable the beneficiaries of your site or application to meet their objectives.
UX design can be used to meet clearly identified objectives, whether operational (acquiring more leads, for example), or strategic (introducing self-service to your digital product, for example). The experts at our UX agency in Marseille work with you to define new functionalities and prioritize them so that they precisely meet the needs of your target users.
As part of a partial redesign, UX design helps to resolve any shortcomings in compliance with accessibility and usability standards, and to optimize conversion rates. A total UX redesign, on the other hand, resolves scalability and security issues, as well as discrepancies between the proposed user experience and your brand image.
At Le Le Backyard 's UX agency in Paris, as well as its UX agency in Nantes and Lille, we offer a unique UX methodology tailored to the specific challenges of your project. Our UX processes mobilize cutting-edge technical tools and proven methods, including:To build an ideal browsing experience on your sites, Le Backyard sUX agency in Marseille implements a set of proven methods, tailored to each project and its challenges:
A complete audit of your business tools or web sites will pinpoint all possible optimizations to improve the user experience.
An approach unique to UX Le Backyard agencies, co-design is the method that enables us to work with the most detailed understanding of your customer objectives, your users' needs and your business challenges.
In a UX approach, the UX research phase aims to study the behaviors and expectations of digital product users. It involves a variety of quantitative and qualitative research methods, such as user interviews, fly on the wall, surveys, polls and focus groups.
Closely linked, the mapping of the user experience (experience map) and the more global mapping of the company's human and technical processes (blue print) often reveal internal dysfunctions and points for optimization.
We work with the most modern and flexible API technologies and services on the market
As with our UX agency in Paris, le Backyard 's UX agency in Marseille puts UX and UI web interface design experts at your service. From project scoping to customized development, via our UX co-design workshops, you benefit from personalized, long-term support.