How does redesigning a website help you achieve your goals?

The redesign of a web site responds to clearly identified operational or strategic objectives.
- Your operational objective may be, for example, to acquire more leads.
- Your strategic objective may be to introduce the notion of self-care or self-service for your product. In this case, your objective implies the need to shift the workload usually handled by your sales force (canvassing, follow-ups, telephone qualification, etc.).

To meet these two types of objective, the agency will offer you a range of functionalities.

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Let's meet!

Your needs are at the heart of our methodology

A website redesign with Le Backyard mainly involves co-design workshops, during which our team understands your objectives and the context in which they are set: i.e. the market, the competitive ecosystem, your corporate culture, your internal teams and your feedback.
Your needs and these constraints form the set of elements to be taken into account so that Le Backyard your website redesign.

Define new functionalities

But also prioritize them, so that they correspond to your target's needs and your objectives.

Need is key

This will enable the agency to define the methodology it will use. Le Backyard transforms your needs into functionalities to meet your specific objectives.

Flattening

A website redesign starts with a thorough analysis of your needs and expectations, as well as any constraints you may have, whether technological or related to the end user (the beneficiary of your website).

Constraints

The constraints to be taken into account may be related to user types and their characteristics (age, visual impairment, business expertise requiring a specific vocabulary, etc.).

What are the different types of redesign?

Partial redesign

As a specialized UX agency, Le Backyard can optimize your site. The partial redesign involves a UX audit (ergonomic and functional audit) and/or an analytics audit (study of data from Google Analytics, Hotjar or equivalent). The UX audit pinpoints elements that don't meet accessibility and usability standards, while the analytics audit identifies failure paths (those that convert little or not at all). Our agency's strength lies in our ability to also take into account the conversion aspect, and this within the framework of the redesign of an e-commerce website as well as a site aimed at lead generation.

The complete overhaul

A total redesign is particularly necessary when the user experience on your site is no longer in line with your brand image. A total redesign can be considered from a branding point of view, but also from a technological point of view. Le Backyard can advise you on the technologies best suited to support the volume of connections your site is aiming for, and to meet your strategic and operational objectives.

The technologies mastered by our team and their advantages

Website redesign can involve migration to a CMS better suited to your objectives: faster, offering more features, and bringing your site into line with web standards, particularly in terms of user experience.

As an expert agency in WordPress and Webflow technologies, Le Backyard offers you the opportunity to migrate to a flexible, extensible and therefore more sustainable solution. With a CMS that's constantly evolving in terms of performance, you'll have a tool designed for the long term, which you can upgrade with the help of our team or on your own. For more substantial websites, you'll need to turn to the agency's React.js, Symfony or Laravel expertise.

Custom website redesign with Le Backyard

Co-design is the DNA of Backyard's methodology for both website redesign and website creation.

Made to measure

To ensure you get a tailor-made product, designed precisely according to your organization, your objectives and your users' expectations, Le Backyard involves you at every stage of your website's redesign.

Defining needs

Together, we define the contours of your project by defining your needs and auditing your existing solution. This phase is also an opportunity to better understand your target audiences and their expectations.

Redefining career paths

UX design website redesign then involves redefining user paths, through prototyping and testing in real-life situations.

UI design

A site redesign, whether partial or total, can also involve aUI design phase, which also involves close collaboration with you.

Improve your bottom line with a website redesign

Contact the agency to discuss your website redesign project. Le Bayard supports you in a partial or total redesign according to your objectives, through a unique co-design methodology. A preliminary audit (1-2 days) will enable us to identify your interface's pain points and build a relevant redesign strategy. Schedule a meeting with our UX expert!

Ready to get started?

As a web UX agency pioneering solutions to your business issues, Le Backyard transforms usage and innovates to help you achieve your goals. To improve your results, schedule an initial discussion with our UX expert!

Let's have a coffee and talk about your goals

How does redesigning a website help you achieve your goals?

Your needs are at the heart of our methodology

Define new functionalities

Need is key

Flattening

Constraints

What are the different types of redesign?

Partial redesign

The complete overhaul

The technologies mastered by our team and their advantages

Technologies and services

Custom website redesign with Le Backyard

Improve your bottom line with a website redesign

Ready to get started?

To contact us

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Tunis

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