Investing in UX for a better experience: what are the benefits?

A comprehensive, multidimensional approach

Based on atomic design and design thinking approaches, which emphasize the experience economy rather than utilitarian technology, the UX design of relevant products and services is now based on experiential marketing. As such, UX is part of a context in which experience takes precedence over the function of technology itself, and is therefore a more global approach, bringing together under its yoke multi-dimensional dynamics: strategy, user research and analysis, design and dissemination. Thus, UX is simply about fostering user confidence in a given brand, service or product. By focusing on the user experience, a company can ensure customer loyalty that is more substantial than the product's utility. 

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The golden rules of UX design

Applications of the UX method can be just as diverse as the different companies and departments in which they are used. However, some general principles emerge:

-Focus on product/service simplicity and intuitiveness for a more interactive customer experience

-Provide clear information and thus encourage user confidence and company legitimacy

-Do not underestimate user testing, as it is during this essential process that potential obstacles to use become apparent, and an opportunity to improve the design arises.

-Encourage ideation by invoking a diversity of collaborators within the design project, and rely on user feedback as a viable and essential source of information.

The benefits of UX design

Beyond its simple and directive processes, entirely focused on the user, a UX approach in a company is a sure way to make it more competitive. Indeed, having an original site or personalized digital service is now commonplace within professional ecosystems. In order to remain competitive, building customer loyalty through user interaction is now an essential feature: UX will play the role of loyalty building by improving interface usability and optimized interaction. Such an interface is bound to attract a growing number of users, and therefore customers, seduced by a product/service that reflects their image. Finally UX design design will also simplify upstream company operations, making design and ideation processes more efficient and relevant.