UX audit to improve user experience

A method for assessing the usability of a user interface, the UX audit analyzes its ergonomics, functional performance and the relevance of user paths to user objectives. A pioneer in the UX approach, Le Backyard applies a unique methodology to audit your interfaces and user paths in order to pinpoint anomalies and friction points.

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What's the point of a UX audit?

Whether for in-house business software or e-commerce sites, improving the user experience is crucial to profitability and efficiency. A UX audit can point out possible optimizations to improve the user experience of digital interfaces.

What can the UX audit achieve, and to what type of product does it apply?

The Le Backyard agency applies its methods to two distinct types of UX audit, linked on the one hand to business tools (ERP, CRM, etc.), and on the other to e-commerce sites and lead generation processes.

Extract from a conversation-centered redesign workshop

Redesign of the Barry et Marsaud business tool, following a UX Audit

UX design for your business application

As part of a UX audit of your business tools (HR, accounting, production, etc.), Le Backyard will pinpoint the ergonomic issues and accessibility concerns that are hindering the full exploitation of your solution's performance. The anomalies identified will lead to recommendations aimed at reducing the various user frictions and thus optimizing the efficiency of your internal processes.

Website UX audit

Through a UX audit of your website, our teams will pinpoint any ergonomic anomalies in terms of accessibility and usability, but above all the relevance of the site to your expectations and conversion objectives.

Redesign of Medene e-commerce site, following a UX Audit

Redesign of the Coinhouse platform, following a UX Audit

The concrete benefits of a UX audit

The advantage of having an audit carried out by an expert UX agency is that it provides a rapid response to your operational and strategic challenges. In just a few days, the Backyard team can pinpoint anomalies in the UX path of your digital product, and each anomaly is the subject of an associated recommendation. The agency will prioritize these recommendations, according to their technical weight and complexity of implementation. Saving considerable time towards optimizing your user experience is therefore the major advantage of the UX audit.

How do you carry out a UX audit?

When should you consider a UX audit?

A UX audit can be carried out at any stage in the life of a site, application or business software, to prepare for optimization or to identify what is preventing you from achieving your objectives.

Conversion for e-commerce sites

Productivity as part of a business tool

The UX audit can also be considered as part of the implementation of a new development strategy for your company, or simply in advance of the implementation of new functionalities on your tool.

Conducting your UX audit with Le Backyard

Le Backyard stands out for its unique UX audit methodology, developed through its experience serving companies and organizations in all sectors, from start-ups to major accounts.
The agency thus applies the sum of best practices acquired since 2015 as a pioneer in UX analysis and user journey construction.

Co-design

Any UX audit must first be based on knowledge and understanding of the company's challenges and the specific features of the interface being audited. That's why Le Backyard works in close collaboration with its customers, enabling us to propose customized audit processes that can lead to co-designed user paths.

Cognitive science

For your interface audit, you'll also benefit from our expertise in cognitive sciences. In particular, cognitive science is essential toUX research, in order to more easily identify the difficulties that users may encounter in their interactions.

Mastering tools

Our mastery of the tools provided by cognitive science also enables us to avoid knowledge blindness, or expert bias, which consists in neglecting the behavior of novice users and the pitfalls they may encounter in their usage. Thanks to cognitive science, Le Backyard takes into account in its UX audit method the way the brain reacts to visual stimuli, and can thus define the best hierarchy of interactions and information.

Artificial intelligence

Our agency also uses artificial intelligence to carry out comprehensive and detailed UX audits. AI makes it possible to analyze mass data in order to verify hypotheses of anomalies.

Contact your UX expert

The combination of these tools and expertise enables us to carry out a complete audit in just a few days, highlighting any anomalies or levers for optimizing your user journeys, and formulating recommendations that will guide the rectification, modernization or redesign of your tool.
Contact your UX expert Le Backyard to audit your journeys together and identify how to optimize them!

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