5 minutes
Council
I've been co-founder of a digital product design and development agency for 8 years.
Naturally, every year I can't help but admire our progress, both in the quality of our renderings and in my teams' delivery, which is approaching a near-perfect Quality/Time ratio.
The feedback I get from my customers is positive, and for 90% of them everything goes off without a hitch.
It's a bit like the All Risk Insurance saying we're always looking for: "I love it when a plan goes off without a hitch".
But to achieve and maintain this result, there's no magic bullet.
In recent years, the pressure of the competitive environment has increased, and the agency model has been unfairly called into question. For this, they must continue to perfect their skills.
A digital agency as I see it sells tailor-made intellectual services within a sometimes slippery perimeter, with a very strong results objective.
Basically, make us the best product in the world within a limited budget and timeframe.
Each project is a new challenge with a high degree of risk...but we've decided to play and become the best in the game for the past 8 years.
To survive in the first place and hope to prosper one day, an agency must find ways to limit its risk while improving its velocity with maximum value.
So we identify methods, routines and tricks that we think about, test, rework, retest...and repeat until we optimize them to define the contours of our Operational Excellence.
To cope with such demanding requirements, an agency has no choice but to rely on great collaborators, good production skills and, above all, experience.
An agency's experience is the purest form of learning, based on the accumulation of projects and feedback since its creation.
Achievements, failures, successes and mistakes are miraculously transformed into a powerful, scalable asset.
This asset based on passive elements must inevitably be transformed into the reflexes, processes and feelings that make an agency so valuable.
Our customer benefits from the experience gained by the 10/100/1000 customers who came before you, and transforms the ten-day deliverable into one that has benefited from several years of thought and testing to find the right model.
At the very heart of the agency, they must be written, known and respected by all if they are to be effective.
The first results appear:
Your customer will get what he came for: efficiency.
How to deliver more with less to do better!