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How do you optimize your website to meet your objectives?
Thomas Huber
30/1/2023
5 minutes
Council
30/1/2023
5 minutes
Council
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Every website optimization initiative responds to a need and a set of objectives. Upstream of improving a website's UX design, a number of issues arise, which data (such as conversion rates) help to identify.
Increasing conversion rates and leads is a frequent goal of website optimization. There are two types of conversion objectives, depending on the site's vocation:
The aim is to convert visitors into customers, increase the conversion rate on the first visit, or increase the average shopping basket.
In the case of a service company's site, for example, the aim is to make contact with visitors, and more specifically to generate qualified leads thanks to an adapted user path.
Website optimization can be undertaken with the aim of implementing branding that matches the brand's offering. This involves reworking the hierarchy of information and the hierarchy of interactions so that the brand is clearly understood by users.
When it comes to website optimization, it's always advisable to work with an expert. Optimization operations are almost surgical in nature, and each one is part of a whole. With each optimization operation, you need to take into account not only the other optimizations, but also the elements that will not be optimized. A UX agency offers you both an expert view and an overview, to help you build an ideal browsing experience.
At Le Backyardwebsite optimization begins with an essential audit phase, during which objectives are set, problems identified and initial recommendations outlined.
An ergonomic and functional audit identifies what is not up to standard in terms of accessibility and usability on the site, as well as anything that can be improved with the support of cognitive science.
Through an Analytics audit, Le Backyard identifies behavioral patterns and characterizes the cohorts of users whose behaviors are failing on the site.
The audit phases proposed by the agency give rise to recommendations, i.e. solutions for optimizing your website as part of a global vision. These solutions can be implemented individually, but it remains risky to embark on optimizations without the 360° viewpoint of an expert. Following on from its UX and Analytics audits, Le Backyard agency offers concrete improvements to your user paths, carried out with you in co-design to meet your optimization objectives.
In concrete terms, optimizing means first identifying what will and won't be retained in your UX paths. Next, our experts begin to design and build wireframes, i.e. structural and functional mock-ups of your interfaces. The website optimization phase thus involves implementing all the recommendations and advice given following the UX and Analytics audits.
Contact your UX expert to optimize your site by building an ideal navigation path.
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