UX Excellence by subscription: our new service for optimum user experience

Whether websites or mobile applications, UX plays a decisive role in the success of digital platforms. However, in an ever-changing digital environment, what contributes to an optimal user experience today, may not work tomorrow. That's why Le Backyard offers you its new service: Excellence UX, personalized support from a UX expert for all your digital projects!

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Understanding the importance of UX for digital platforms

A functional website or mobile app is the foundation of a successful online presence, but it's clearly not a miracle worker. In addition to an operational platform, users are looking for fluid, intuitive experiences that enable them to satisfy their needs. And it's UX that guarantees this.

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Here's what UX can do for your platform: 

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• Increased loyalty: an optimized UX reduces bounce rates and encourages users to return to your platform.
• Competitive edge: a high-quality user experience sets you apart from the competition.
• Better conversion: a simplified path clearly improves conversion rates.

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The pillars of an excellent UX

To develop a quality UX that will appeal to users, you need to focus on a few essential pillars.

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Simplicity and accessibility

Platforms need to be designed in such a way that users can find the information they're looking for quickly and easily. Clear navigation with intuitive interfaces is essential.

In particular, you can focus on important points such asoptimizing the platform for smartphones and reduced loading times.

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Personalization

The more the browsing experience is adapted to their needs and preferences, the more users will enjoy visiting your platform.

Dynamic recommendations and evolving content are key to personalization.

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Fluidity and consistency

To guarantee your brand's success, a consistent experience across all platforms is also highly recommended. This helps build user trust.

Good graphic consistency and smooth navigation are two essential elements.

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Assistance and support

There's nothing worse than feeling stuck and unable to reach your goal. The user experience is frustrated, which for the company means non-conversion.

To avoid this, several tools exist, such as intelligent chatbots.

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5 mistakes to avoid for a good customer experience

When designing the UX of your website or mobile app, it's essential to avoid the most damaging mistakes.

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Complex, confusing navigation

Users need to be able to find the information they're looking for as quickly as possible. Overloaded menus and inconsistent information hierarchies are the main sources of frustration.

To avoid this, all you need to do is simplify the tree structure and regularly test user path understanding.

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Ignoring mobile design

Users are increasingly using their phones to search the Internet. A platform not optimized for smartphones therefore loses a significant share of its audience.

Adopting a mobile-first strategy and checking platform compatibility on different devices is essential.

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Long loading times

Users are no longer used to waiting. On the Internet, everything moves very fast, so excessive loading times inevitably lead to a drop in conversions and a loss of users.

It's therefore important tooptimize images, limit unnecessary scripting and use high-performance hosting services.

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Lack of user feedback

Users need to be guided through the sales process, and reassured at every stage to avoid shopping cart abandonment, for example.

Remember to include confirmation messages or notifications to reassure the user when necessary.

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Neglecting customer support

A user facing a problem needs to be able to get help quickly. Ignoring this need not only damages your brand's image, but also keeps you from converting.

Setting up responsive , accessible support , with a clear FAQ and easy-to-contact customer service, is a step not to be overlooked.

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UX Excellence: Le Backyard supports you over the long term

To guarantee an optimal user experience throughout the life of your platform, Le Backyard offers you its Excellence UX subscription service.

The concept is simple: personalized support from a UX expert dedicated to your digital projects, based on a subscription model.

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What does it involve?

In a constantly evolving digital environment, your platform's UX may need to be modified to keep it running smoothly and successfully.

The problem is that you don't have the time and/or the knowledge to anticipate these changes. So time passes, and it's when the problem arises that you start looking for solutions.

But putting out fires quickly is costly both in terms of money and time. That's why it's best to think ahead. Our subscription offers you : 

• personalized support for all your digital projects;
• regular analysis of your platform;
• continuous monitoring of market needs;
• proposals for strategic adjustments to maintain a high-performance UX.

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Why a subscription?

In the past, all services were flat-rate. But companies like Spotify and Netflix have changed all that. Subscriptions are now the standard model for most services.

This habit has become part of our daily lives, and there's clearly no turning back. Since UX is a service like any other, Le Backyard offers you the same model.

The benefits: 

• regular monitoring of your platform's UX ;
• monthly or weekly meetings with our experts ;
• a continuously optimized platform to maximize conversions!

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Who are our experts?

Our UX experts have helped hundreds of companies manage and improve their customer experience. Thanks to this varied experience in terms of both sectors and company size, they'll be able to advise you.

What's more, in addition to their consulting activities, they are actively involved in ongoing projects. So they're up to date with market trends and current user needs, and can offer you a service that's 100% appropriate and efficient.

If you'd like to improve the UX of your website or mobile application over the long term, contact us! We'd be delighted to tell you more about our Excellence UX service!

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