30/1/2023
5 minutes
Council
UX design methods encompass the various tools and methodologies used to design and co-design the ideal future experience desired by customers and users. It's a sum total of methodologies that theUX agency may or may not activate, depending on the project. This sum includes standard elements (functional sorting, UX research...) and a unique approach, specific to the agency, such as Le Backyard's co-design approach.
UX methods enable us to focus on users' needs, whether these are internal business needs or pure BtoC requirements.
Le Backyard stands out for its iterative approach, based on the value of failure. Our concepts are tested in user-testing phases. After co-design, we submit the new paths to the users, whose feedback and suggestions for optimization are essential at this stage. So it's not the agency that validates, or even the customer, it's the users who judge the design and experience we propose.
The tools used to support a UX approach are varied. On the one hand, there are technical design tools, such as the collaborative design tools Miro, FigJam, Figma or Adobe XD, and on the other, UX methods, implemented as part of UX research and UX design.
UX research relies on various tools and methods, including :
These co-design persona workshops will be based on real data collected by the agency and the customer.
This phase consists of co-designing the functionalities and information of a future product, and organizing them to create a product tree. Ultimately, the aim is to design this tree structure with a focus on the product's functional and informational value.
The agency's own live sketching workshops involve co-designing the various models live, using the precise and unique methodology developed by Le Backyard.
To map the user experience. A negative experience phase represents an opportunity for the brand to change things, in terms of process, tools or even the language used.
This involves mapping all the human and technical processes put in place by a company to deliver a service: a dense and vast cartography that enables technical and human business processes to be optimized.
At Le Backyardwe've found that closely linking the experience map and the blueprint helps us to reveal the elements of the experience that can be optimized, and to identify the source of these dysfunctions or phases of poor user experience.
Our UX designers have been able to conduct interviews as part of UX research, and as such have a keen eye for user needs. They therefore bring an enlightened view of the backlog and can advise customers on prioritizing functionalities, with the aim of delivering maximum value.
A pioneer in UX design, Le Backyard has developed a unique methodology based on innovative technical tools and UX methods that put the user and customer at the heart of the experience design process. Contact your expert to find out more about our UX design co-design workshops.