Using UI and UX for effective mobile application design

Developing a mobile application involves additional challenges compared to developing a website. In a context where the majority of Internet users are now current users of mobile devices, UI/UX mobile app design is an indispensable expertise for the success of an application, and therefore for the development of multi-sector activities.

What is the UI/UX design of an application?

The design of a mobile application involves both UX design and UI design, i.e.: on the one hand, the design of user paths, including the prioritization of information and interactions for target users (UX), and on the other, a branding layer with the design of the interface's graphic universe (UI). Integral to UX, UI design must also respect usability standards and rules, such as contrast ratios. Mobile app UI/UX design can therefore be defined as the conception of all user paths in UI and UX, which will enable developers to develop the application downstream.

Why call on an agency for mobile app UI/UX design?

When it comes to mobile applications, as with websites, quality standards must be observed, both in terms of accessibility and usability. In a society where applications are ubiquitous, whether for work or leisure, users expect at least a standard level of quality when a new mobile application is released. To meet these standards, you need to work with experts. User science (UX) and interface science (UI) are the basis of a successful application, enabling relevant, tailor-made development of the application, designed to meet the expectations and objectives of target users, whose typology is defined upstream. The expertise of a UX and UI agency is essential for designing a mobile application in line with good UX/UI practices: integrating the application into an ecosystem, adopting a borderless UI, using augmented lists, encouraging one-handed use, personalizing the interface, loading speed and the use of waiting animations, simplifying authentication, etc.