How UX design strategy can help you make decisions

What is UX design strategy?

To design an optimal user experience, the agency Le Backyard takes a customized approach. For each UX design project, we define methodologies and an approach strategy.

UX design strategy refers to the unique way in which a project is approached. This can vary considerably depending on the project's stakes and objectives. The approach will also differ according to the maturity of the needs expressed by the customer: you may come to the agency with problems on their own, or already with avenues for optimization.

Customers come to us with a business need and a user context. Mandated to respond to these needs, we are then free to choose the way we respond, as we have been advising them from the outset. To achieve our objectives, we respond to each one with a unique methodology that constitutes our UX design strategy.

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Examples of approaches depending on the type of project

Example of a UX design strategy for a business application

When designing or optimizing business tools, there may be a strong need for internal consensus. In this case, we can organize more co-design workshops with the teams, so that everyone is aligned on the need. The aim is to find a consensus at least on the objectives, in order to sketch out a way of achieving them with a perhaps more operational methodology.

Example of a BtoC UX design strategy

In the case of a major conversion problem whose origin cannot be identified by the customer, the agency will first survey the customer's knowledge of its users, in order to implement the best UX strategy. Two approaches are possible:

• Data auditing when user knowledge is sufficient, i.e. backed up by history, data volume and user tracking.
• User research in the opposite case, with a qualitative or quantitative research focus depending on the need.